At a time when senior superstars, Shah Rukh Khan, Ajay Devgn and Akshay Kumar who should know better, are brazenly selling cancer (a.k.a gutka, paan masala) to the nation, Bollywood’s youngest superstar Kartik Aaryan has resolutely said no to a tempting offer to endorse Paan Masala.
When I double-checked this news with a prominent ad guru, he confirmed it saying, “That’s right. That boy Kartik Aaryan has said no to around Rs. 8-9 crore offer to endorse paan masala. Kartik seems to have principles, a rare commodity in today’s actors who suffer from the gift of the ‘grab’. Saying no to such big money is not easy. But Kartik is conscious of his responsibility as a youth icon.”
Former chairperson of the censor board and producer Pahlaj Nihalani also endorses Kartik Aayan’s decision not to endorse harmful products. “Paan masala is killing people. Being encouraged to take gutka and paan masala by Bollywood role models is definitely damaging to the nation’s health.”
Source: Bollywood Hungama