Here are some tips so that the content you publish can appear and be detected when people use Voice Search to search for information on Google. These tips are to use long tail keywords. Long tail keywords are specific keywords that consist of three to four phrases.
Usually when someone searches for information through Voice Search,Guest Posting they tend to use queries with long tail keywords rather than short tail keywords. In addition, the search method through Voice Search also often uses sentences in the form of questions. So the use of long tail keywords is more recommended.
Also, try to present content in a language style that is relaxed, light, natural, and similar to everyday language. This is to help the written content to be more easily translated into sound. Even according to conversation marketing, content with relaxed and not rigid copywriting is preferred by internet users.
Mobile-friendly
By 2022, the number of mobile devices in Indonesia has reached 370.1 million. This figure has increased by 3.6% compared to 2021. With the number of smartphone users currently so fantastic, it is not surprising that people are more comfortable when accessing all information from the internet via smartphones.
Therefore, making a mobile-friendly website is mandatory if you want the website to have good SEO optimization so that it ranks on the SERP. Even now, Google has implemented the mobile first index as one of the assessment factors to determine website ranking.
Therefore, if a website is not mobile-friendly, it can affect Google’s declining rankings. In addition, mobile-friendly sites are often rated as user-friendly websites, thereby increasing user convenience in exploring web pages.
Long-form Content
Google’s algorithm tends to prefer to place high-quality content at the top of the SERP. While content length is not a major factor in Google rankings, there is a high correlation between long page content and top rankings.
It can also be said that content with long pages and a large number of words has a greater chance of appearing in the top rankings of Google search results. Because for Google, long content is considered more in-depth, factual, original, and comes from the results of accurate analysis and research.
Especially now that Google is starting to improve the performance of its algorithm using NLP (Natural Language Processing) so that it can recognize the quality of content more observantly. So, if you want to create content by following the 2022 SEO trend guidelines, we recommend that Exabytes Friends insert comprehensive keywords by ensuring that the content written is complete enough and contains factual and accountable information.
Through these smart assistant tools, internet users will find it easier to search for keywords only by voice. Even a data compiled by Brightlocal shows that 58% of internet users have used Voice Search for their information seeking needs.
Well, here are some tips so that the content you publish can appear and be detected when people use Voice Search to search for information on Google. These tips are to use long tail keywords. Long tail keywords are specific keywords that consist of three to four phrases.
If you are confused in choosing long tail keywords, then you can use free keyword tools such as Google Trends or Google Search Console.
Usually when someone searches for information through Voice Search, they tend to use queries with long tail keywords rather than short tail keywords. In addition, the search method through Voice Search also often uses sentences in the form of questions. So the use of long tail keywords is more recommended.
Also try to present content in a language style that is relaxed, light, natural, and similar to everyday language. This is to help the written content to be more easily translated into sound. Even according to conversation marketing, content with relaxed and not rigid copywriting is preferred by internet users.
Mobile-friendly
With the number of smartphone users currently so fantastic, it is not surprising that people are more comfortable when accessing all information from the internet via smartphones.
Therefore, making a mobile-friendly SEO website is mandatory if you want the website to have good SEO optimization so that it ranks on the SERP. Even now, Google has implemented the mobile first index as one of the assessment factors to determine website ranking.
Therefore, if a website is not mobile-friendly, it can affect Google’s declining rankings. In addition, mobile-friendly sites are often rated as user-friendly websites, thereby increasing user convenience in exploring web pages.
Long-form Content
Google’s algorithm tends to prefer to place high-quality content at the top of the SERP. While content length is not a major factor in Google rankings, there is a high correlation between long page content and top rankings.
It can also be said that content with long pages and a large number of words has a greater chance of appearing in the top rankings of Google search results. Because for Google, long content is considered more in-depth, factual, original, and comes from the results of accurate analysis and research.
Especially now that Google is starting to improve the performance of its algorithm using NLP (Natural Language Processing) so that it can recognize the quality of content more observantly. So if you want to create content by following the 2022 SEO trend guidelines, we recommend that Exabytes Friends insert comprehensive keywords by ensuring that the content written is complete enough and contains factual and accountable information.
Featured Snippets
Surely most of Exabytes Friends are familiar with one of these SERP features. Because featured snippets often appear at the top of the SERP when entering keywords on Google.
Featured snippets are a SERP feature that displays excerpts or excerpts of content belonging to one website with the most complete and relevant information on keywords entered through Google.
A few tips if Exabytes Friends wants the content you create to appear on featured snippets, then try to include 5W1H (Who, Where, When, What, Why, and How).
