Life Insurance Corporation of India has proudly announced that it has earned a GUINNESS
WORLD RECORDSTM title for “Most life insurance policies sold in 24 hours.” This historic
achievement, verified by GWR, recognizes the extraordinary performance of the
Corporation’s dedicated agency network on 20.01.2025.
On 20.01.2025, a total of 4,52,839 agents of Life Insurance Corporation of India successfully
completed and issued an astounding 5,88,107 life insurance policies across India. This
monumental effort established a new global benchmark for agent productivity in the life
insurance industry within a 24-hour period.
“Team LIC is absolutely thrilled to receive this prestigious GUINNESS WORLD RECORDSTM Title.
It is a powerful validation of the relentless dedication, skill, and tireless work ethics of the
agents. This achievement reflects our deep commitment towards our mission to provide vital
financial protection to our customers and their families”, the statement said.
The record attempt was the culmination of a thoughtful initiative by Mr. Siddhartha Mohanty,
CEO&MD, LIC in the form of an appeal to every Agent to complete at least One Policy on “Mad
Million Day” i.e. on January 20, 2025.
