The seasonal travel index covers traveler sentiment and Tripadvisor platform search data, providing a preview and outlook for travel demand and patterns for the months of June, July, August 2022.
Markets reviewed, and included within the survey conducted by Qualtrics Research, include the United States, United Kingdom, Australia, Japan and Singapore. The report also includes Tripadvisor platform search data indicating interest in both domestic and international travel during June-August 2022 in those same markets.
Overall, the growing concern of inflation across the globe appears to be changing consumer spending habits on certain discretionary purchases. While travel behaviors might change for some as a result from June-August (shorter trips or preference for domestic travel), consumers across the globe are refusing to give up their desire to vacation or holiday, especially in the Northern Hemisphere during the summer months. More than a third of global respondents report they intend to travel more in 2022 than they did in 2021, which bodes well for the ongoing travel recovery.
And as travelers get back out there and see the world again, the desire to do it in more sustainable ways is strong, even if the action that follows isn’t nearly as impressive with nearly 6 in 10 reporting that they won’t spend more to make the “greener” choice.
But according to the survey, travelers will travel this summer (and this winter in Australia), and the bigger cities and beaches continue to see strong demand with winners from Orlando to Cancun, Sydney to Honolulu, London to Tokyo being crowned as the top places we all want to go.